Boyzone Star Shane Lynch Joins Ladbrokes Poker!

9th March 2010

Ladbrokes Poker has announced that the company is to embark on a yearlong sponsorship deal with Shane Lynch of Boyzone and Racing fame.

Whilst Boyzone took a break from the music scene, Shane has become one of the biggest stars in drifting, which is one of the UK’s fastest growing motorsports. Ladbrokes is sponsoring him in his drifting season in addition to committing themselves to prove that poker is for everyone, turning him from a poker amateur to a proficient player.

Shane Lynch had his first poker experience when standing in for band mate Ronan Keating at the Irish Poker Festival 2008 and now he faces a whistle stop tour of everything that’s to do with poker. Ladbrokes is going to put him through his paces, trying out: online pokers, live, VIP style and will attend the WSOP in Las Vegas.

To give him an added incentive, Ladbrokes has pledged to give £1,000 to the charity of his choice if he finishes in the top 100 at the Irish Poker Festival.

Shane’s poker journey has already begun when he attended the Manchester 235 Casino for his first Ladbrokes VIP poker event on Friday 5th March.

Speaking about his goal, Shane Lynch said: “I’d always been a bit intimidated by the poker scene; I’d seen it on TV and found the whole thing a bit baffling. But having spent time with the Ladbrokes players at a few events last year, I’ve seen that you don’t need to be an expert to give it a go. I’m really looking forward to getting into this poker journey, learning more and having some great fun along the way.”

Kate McLennan Head of Ladbrokes Poker said: “Shane is the perfect ambassador for Ladbrokespoker.com – he’s a great guy and totally down to earth. We want to show that poker is for everyone. We’re not like other sites that spend huge amounts on poker professionals that their players will never be able to relate to. Ladbrokespoker.com is the site that’s friendly, accessible, where all ages and abilities come together. Poker takes a moment to learn and a lifetime to master. With Shane, we want to show that anyone can give it a go and have fun.”

You can follow Shane’s poker journey at Ladbrokes poker.

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